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ER Code
Entrepreneurs Smart Exit Identity
Features & Benefits
ER Code Super-Powers
The ER Code adds unmatched value to your business, more than just a business exit identity.
Defensible Valuation
Get a defensible business valuation you deserve.
Strategic Buyers
Access strategic buyers ready to acquire your business.
Defensible Business Valuation
Get higher multiples
and added value if your business is a strategic fit for risk-averse buyers.
Valuation Methods
Determine your business valuation
Minimum Criteria
To Get ER Code
The ER Code signals to risk averse buyers that this business is stable, scalable, and exit-ready.
eCommerce Business
Minimum Criteria
24+ months of continuous revenue
Profit margin ≥ 20% (net profit or SDE-based)
At least 2 core traffic sources (not reliant on one ad platform)
Branded product(s) (no generic dropshipping)
SaaS Business
Minimum Criteria
24+ months of operating history
Net revenue retention ≥ 85% (≥100% for high-growth startups)
Churn < 5% monthly
Monthly Active Users 10% + (B2B SaaS), 30% + (B2C SaaS)
Get a 7% cut on fees with ER Code
No upfront fee. Pay only upon successful exit.